Is Quiet luxury over?
For the last few years, the term ''quiet luxury'' has dominated the fashion world. The aesthetic was everywhere, with neutral palettes, tailoring and understated logos. It emerged during a time when there was economic uncertainty and people gravitated towards pieces that signalled taste rather than spending power. Some brands build their entire brand around it with timeless cashmere, perfectly cut trousers and discreet accessories, like the Row. It felt inspirational, yet attainable and and it was for those who didn't need to prove anything. But in 2026, it has become clear that this is mostly over. Not because people suddenly dislike the trend, we still see it in some trends and there is still a place for it in the right way in 2026. We had the 90s Carolyn Bessette trend with the love story documentary and everyone went mad for the 90s minimalist style. But as the year has gone on, the cultural moments that made quiet luxury desirable hav...
